In 2015, the Dyslexia Institute of Indiana needed to reach new customers, grow enrollment and increase program fee revenue. As the CEO, I led the team that rebranded the education nonprofit using success stories from students currently enrolled and graduates from the past 25 years.

In one year, we reached our goals with 80 new families visiting the institute for consultations, enrollment increasing by 26 percent and program fee revenue increasing by $99,000.