In 2012, the American Heart Association wanted to increase awareness of American Heart Month. The AHA measured success by participation in Indy Has Heart programming,  earned media coverage and the number of corporate partners.  

In my role at Emmis Communications, I led the team that created the Indy Has Heart campaign featuring celebrity spokespeople NFL player Dallas Clark and the late Florence Henderson.

To kicked off American Heart Month, we produced the Indy Has Heart press conference, health screening, and the Red Dress Dash around Monument Circle earning media coverage from WTHR, WXIN, WIBC, WYXB and The Indianapolis Star. 

We recruited corporate partners in health care, medical devices, finance, restaurant and automotive industries to sponsor the campaign, contributing more than $200,000 in media to the Indy Has Heart campaign.