We help organizations develop their messages
to fulfill their missions.

 

Whether it’s crafting your core brand identity, elevating event communications, building an intuitive website or creating an annual report to share your impact, we’re here to engage in creative collaboration. We’re invested in our client relationships, and in providing strategic communications and design that delivers results.

View our work to get a flavor for what we’ve created for our clients. If you want to learn more or dig deeper, we’d love to have a conversation with you. Connect with us to schedule a coffee chat or phone conversation.

 
 

FEATURED WORK

Complete Count Campaign for Count Me INdy

 

Every 10 years, everyone living in the United States is counted in the census by the U.S. Census Bureau. The count is used to distribute power at every level of government and distribute more than $675 billion each year to communities across the nation. Decisions about Indy's future – and the dollars for it – come down to counting everyone.

Count Me INdy is the Complete Count Campaign for Indianapolis and Marion County that reminds people that whoever they are and wherever they’re from, they count.

From digital display ads to videos, outdoor, transit, radio and social endorsements, Freije Brands expanded the campaign for maximum impact in an effort to ensure everyone would be included in Indy’s count.

Count Me INdy was awarded “Best Practice” from the Hoosier Planning Awards for outreach efforts during the 2020 Census. Read more »

 
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Branding a neighborhood housing partnership.

 

The vision of the Indianapolis Neighborhood Housing Partnership (INHP) is that every person in Indianapolis should have the opportunity to live in a safe, decent and affordable home in a vibrant neighborhood. INHP helps people on their homeownership journey with affordable mortgages, home repair loans and education. Our team has worked with INHP on everything from the organization’s website to advertising, its annual report and event materials.

INHP’s Virtual Community Breakfast received a 2021 PRSA Pinnacle Award, and its Annual Report and Website Launch each received a 2020 PRSA Pinnacle Award.

 
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Fix your home without breaking the bank.

 

The vision of the Indianapolis Neighborhood Housing Partnership (INHP) is that every person in Indianapolis should have the opportunity to live in a safe, decent and affordable home in a vibrant neighborhood. INHP helps people on their homeownership journey with affordable mortgages, home repair loans and education. Our team has worked with INHP on everything from the organization’s website to advertising, its annual report and event materials.

The home repair loans advertising campaign included outdoor, TV, radio, digital, direct mail and print to reach INHP’s audience where they are, helping homeowners remain safely and affordably in the homes they love.

 
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Supporting the people and places of Indianapolis.

 

The vision of INHP is that every person in Indianapolis should have the opportunity to live in a safe, decent and affordable home in a vibrant neighborhood. INHP helps people on their homeownership journey with affordable mortgages, home repair loans and education. Our team has worked with INHP on everything from the organization’s website to advertising, its annual report and event materials.

Our team has worked closely with INHP to provide a consistent look and feel for the Community Breakfast from digital materials and online invitations to the presentation and sponsor recognition.

 
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Every person should have the opportunity to live in a safe, decent, affordable home in a vibrant neighborhood.

 

Freije Brands worked with INHP to celebrate Black History Month with a campaign that highlighted INHP’s board member support. 

INHP believes every person should have the opportunity to live in a safe, decent, affordable home in a vibrant neighborhood. This organization was founded upon a partnership culture to help eliminate those barriers, and works every day to make a difference in the lives of people with low and moderate incomes, including people of color. 

 
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Anyone can sign up to be an organ donor.

 

Nascar driver Ryan Newman joined the Indiana Donor Network’s Driven 2 Save Lives campaign to educate and inform Hoosiers about the importance of organ and tissue donation. Freije Brands helped produce radio and television commercials, plus statewide digital and social ads. Television featured four 30-second commercials which aired in NASCAR Cup Series television broadcasts, and on news, sports and entertainment programming across Indiana.

Indiana Donor Network’s Driven 2 Save Lives campaign received an Award of Excellence in the 2021 PRSA Silver Anvil Awards, and a 2021 Pinnacle Award.

 
 
 
 

Featuring NASCAR Driver Ryan Newman

NASCAR driver Ryan Newman joined Indiana Donor Network and Donate Life Indiana to encourage Hoosiers to say yes to organ donation when they get their hunting or fishing license online, or when renewing their Indiana driver’s license.

The campaign included one 30-second television commercial, 15-second video ads, one 30-second radio commercial, plus digital and social ads, which played across Indiana.

 
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24/7 Helpline for Alzheimer’s support.

 

Formed in 1980, the Alzheimer's Association is the leading voluntary health organization in Alzheimer's care, support and research. Did you know that Indiana is home to 110,000 Hoosiers living with Alzheimer's disease and 338,000 unpaid Indiana caregivers?

Freije Brands has worked with the Alzheimer’s Association Greater Indiana chapter on advertising to get the word about its 24/7 Helpline — a free service where specialists and master’s-level clinicians offer confidential support and information to people living with the disease, caregivers, families and the public.

We share the Alzheimer Association’s vision to one day see a world without Alzheimer’s.

 
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Sip. Savor. Support.

 

Formed in 1980, the Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Indiana is home to 110,000 Hoosiers living with Alzheimer’s disease and 338,000 unpaid Indiana caregivers.

Freije Brands created event branding for the organization’s signature event Chocolate Sunday, an opportunity for people to sip champagne, savor chocolate desserts and support the Association at a brunch fundraising gala.

The 2021 Chocolate Sunday event surpassed the fundraising goal, raising more than $415,000.

 
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Providing key poultry health solutions.

 

Wilson Veterinary Company provides key poultry health solutions. This team of fully independent veterinarians has offices in Indiana and Iowa, and operates in 11 US states with plans for expansion based on client demand. Collectively, they work with over 50 million commercial pullet and layers in a variety of settings including specialty and conventional production environments.  

As Wilson Vet Co grew and added another veterinarian, as well as broadened its range of services by expanding to other types of poultry, the owner reached out to Freije Brands about updating the branding. We provided a brand update to better reflect the business and where it’s headed. With a new logo, brand guide, business system, updated website and other materials used in this practice, Wilson Vet Co. presents as the professional team it represents.

We are grateful to work with an innovative small business that values well-crafted communications.

 
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Highlighting Hilltop Hideaway

 

Hilltop Hideaway is a vacation rental situated in Brown County, Indiana that invites visitors to experience the beauty of nature without giving up the comforts of home.

The goal for this destination was to showcase the serene space so potential visitors could envision their vacation in a luxurious log cabin surrounded by the beauty of nature just outside the village of Nashville, Indiana.

After establishing a brand identity for the cabin, the website was designed to showcase photos of the property and highlight its amenities, along with rates and reviews while also allowing for easy reservations.

 
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Meet today’s library.

 

The Indiana Library Federation (ILF) leads, educates and advocates to advance library services for the benefit of Indiana residents. Our team has worked with ILF to establish a brand identity, and look forward to working with this client to extend the branding to their website and other materials.

 
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Remembering a friend.

 

Before starting Freije Brands, Nichole Freije worked for an advertising agency, media companies and as the CEO of a statewide nonprofit organization. As CEO, Nichole created the advertising campaign Dyslexia Doesn’t Stop Me with IndyCar driver Justin Wilson, telling the story of Justin successfully managing his dyslexia on and off the race track. 

After Justin’s passing in 2015, representatives from the sock company Justin founded, along with his family and friends, created a sports performance sock in his memory and donated proceeds to dyslexia education. 

Nichole keeps this example on the Freije Brands website as a reminder that telling someone’s story is a privilege and a responsibility. We take that responsibility seriously, and we feel privileged to be a part of so many people’s lives through our work. 

 

 
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