In 2017, Women4Change Indiana and the Immigrant Welcome Center set out to make all Indianapolis area people feel safe and welcome in their own city on Inauguration Day. Through a cause marketing partnership with locally owned restaurant Mimi Blue, known for gourmet meatballs, opened its two locations for lunch and dinner welcoming all to dine for a cause, donating proceeds to the two nonprofits.

Freije Brands promoted the event via Facebook, email marketing and media alerts to encourage participation. On Inauguration Day, both restaurant locations were packed for lunch and dinner, guests shared their support on Facebook and local news media covered the cause marketing partnership.