In 2015, The Dyslexia Institute of Indiana wanted to increase dyslexia awareness in partnership with IndyCar driver Justin Wilson during the Indy 500. As the CEO, I created the Dyslexia Doesn't Stop Me campaign featuring Wilson and children from the institute.

We achieved our goal of reaching more than 250,000 people with the Dyslexia Doesn't Stop Me message using billboards, radio commericals, social media, earned media and a special event to tell Wilson's story of successfully managing his dyslexia.  

After Justin's passing in August 2015, representatives from USWAG, the company Justin founded, and his family and friends created a performance sock in his memory. Proceeds benefitted the institute during the 2016 Dyslexia Doesn't Stop Me campaign raising more than $10,000.