Events enable your brand to engage in person.

 

In 2017, Women4Change Indiana and the Immigrant Welcome Center set out to make all Indianapolis area people feel safe and welcome in their own city on Inauguration Day. Through a cause marketing partnership with locally owned restaurant Mimi Blue, known for gourmet meatballs, opened its two locations for lunch and dinner welcoming all to dine for a cause, donating proceeds to the two nonprofits.

Freije Brands promoted the event via Facebook, email marketing and media alerts to encourage participation. On Inauguration Day, both restaurant locations were packed for lunch and dinner, guests shared their support on Facebook and local news media covered the cause marketing partnership. 

 

Continuity creates your brand's identity.

 

In 2016, Women4Change Indiana began as a small group of civic minded citizens, and in a few short months grew into a grassroots, nonpartisan movement of more than 10,000 supporters.

The organization needed a brand, a website, email communications and a social media presence. Freije Brands listened to the leadership’s vision and created a consistent look and feel that carries through from the logo, to the imagery, to the website, to email and social communications. 

 

Success stories give your brand a voice.

 

In 2015, the Dyslexia Institute of Indiana needed to reach new customers, grow enrollment and increase program fee revenue. As the CEO, I led the team that rebranded the education nonprofit using success stories from students currently enrolled and graduates from the past 25 years.

In one year, we reached our goals with 80 new families visiting the institute for consultations, enrollment increasing by 26 percent and program fee revenue increasing by $99,000.   

 

 

Community partnerships introduce your brand to new people.

 

In 2012, the American Heart Association wanted to increase awareness of American Heart Month. The AHA measured success by participation in Indy Has Heart programming,  earned media coverage and the number of corporate partners.  

In my role at Emmis Communications, I led the team that created the Indy Has Heart campaign featuring celebrity spokespeople NFL player Dallas Clark and the late Florence Henderson.

To kicked off American Heart Month, we produced the Indy Has Heart press conference, health screening, and the Red Dress Dash around Monument Circle earning media coverage from WTHR, WXIN, WIBC, WYXB and The Indianapolis Star. 

We recruited corporate partners in health care, medical devices, finance, restaurant and automotive industries to sponsor the campaign, contributing more than $200,000 in media to the Indy Has Heart campaign.    

 
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Celebrity spokespeople tell your brand's story.

 

In 2015, The Dyslexia Institute of Indiana wanted to increase dyslexia awareness in partnership with IndyCar driver Justin Wilson during the Indy 500. As the CEO, I created the Dyslexia Doesn't Stop Me campaign featuring Wilson and children from the institute.

We achieved our goal of reaching more than 250,000 people with the Dyslexia Doesn't Stop Me message using billboards, radio commericals, social media, earned media and a special event to tell Wilson's story of successfully managing his dyslexia.  

After Justin's passing in August 2015, representatives from USWAG, the company Justin founded, and his family and friends created a performance sock in his memory. Proceeds benefitted the institute during the 2016 Dyslexia Doesn't Stop Me campaign raising more than $10,000.  

 

 
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